Brand Camp: It’s marketing meets middle school for four fun days!
This summer, middle school students will join the teams from Eric Rob & Isaac Advertising and the University of Central Arkansas’ University Relations & Creative Services Department to create a campaign for a delicious new menu item for Tacos 4 Life!
Brand Camp is open to incoming 5th-7th graders. Students will have the opportunity to work with industry experts to get hands-on experience with brand development, write and shoot their own TV commercial, design their own custom swag and much more.
“We’re passionate about igniting the creative spark in young people,” said Rob Bell, Principal of Eric Rob & Isaac. “This camp inspires students to learn about marketing and branding in a fresh new way.”
The camp is July 23-26 from 8:30 a.m. to noon. Campers meet on the University of Central Arkansas campus.
“Brand Camp is a great way for middle schoolers to develop a deeper understanding about brand development and applied creativity,” said Kim Lane, CEO of the Conductor. “We can’t wait to collaborate with the teams at Eric Rob & Isaac and the University of Central Arkansas to foster hands-on learning opportunities with the next generation of creators and innovators.”
Brand Camp will culminate with a Pitch Day, during which the student teams will present their campaigns to real clients. Brand Camp is powered by Eric Rob & Isaac, the University of Central Arkansas and the Conductor.
Applications for Brand Camp are due Friday, April 20. For questions about this application, please email Kim Lane at Kim@ARConductor.org.