Conway Scene help

3 Ways Conway Scene can help you promote your events

Conway Institute of Music

I want to help businesses and organizations promote their events. It always happens. I see an event that I see either after it happened of the day it happens.

It leaves me frustrated and sad.

There is no reason.

When I started Conway Scene in 2017, one of my top goals was to have the best community calendar around. I think we have accomplished that goal.

Now, we just want to make it better.

I actively look for events on Facebook and elsewhere to include. When I see an event that should be added, I will click “Interested” so I can go back and find it later to add.

And to be honest, events are getting harder and harder to find later to add to the calendar. Facebook is constantly changing things, and it just gets harder to find them.

Another issue with using Facebook is if I am not connected with someone hosting the event or not “invited” I simply will not see the event.

Further, many people use Instagram to add events. I do not explore Instagram as much as Facebook and Instagram is really not made for creating events like its sister Facebook.

Then, you have LinkedIn. I’m not sure how many folks in the Conway area are advertising their events on LinkedIn, so I don’t use it for that.

I try to keep up with various organizations who have events regularly, such as Reynolds Performance Hall, Arkansas Shakespeare Theatre, Conductor, the Expo center, and more.

Again, I try to add them to the calendar. And, did you know what? Events from the Conway Scene Community Calendar shows up in Google search results.

Screenshot: Google results
Screenshot: Google results

So events on our calendar get picked up by Google and showed in the results.

So, I think we can be of help with the promotion of your events. In this article, I am going to show you three ways that Conway Scene can help you promote your events.

1. Conway Scene Community Calendar

The first and easiest is to submit your public event to the Conway Scene Community Calendar. I invested in an extension to allow users to submit their events. 🙂

I always tell folks to make sure your event hasn’t already been added to the calendar.

Steps:

  1. Check out the calendar to make sure your event hasn’t been added.
  2. Navigate to the Calendar Submit page. Click here.
  3. Fill out the form. Make sure your even image is a landscape ratio.
  4. Submit the submit button.
  5. Wait 24-48 hours for me to approve and publish.
  6. Share with your friends, family, and others.

I also created a video that you watch to help:

2. News release

We accept news releases at Conway Scene. It is a great way to get a published article for your event or news.

Simply create your news release with all the pertinent details and send them to conwayscene@gmail.com.

A news release doesn’t have to be super fancy, just include information needed.

If you are a local non-profit organization or a business with news or an event, you can create and send the release.

Not sure how to write one? Below are a few resources to help.

How to Write a Press Release [Free Press Release Template + Examples] -HubSpot

Press Release Template – The SMB Guide

How to Write a Press Release + Templates and Expert Advice – Get Guru

You might reach out to the University of Central Arkansas Communications Public Relations department to see if you can get help from a student.

You will not need to use a distribution service to send to Conway Scene. I evaluate each release to determine the relevancy for our website.

In most cases, they are relevant.

3. Podcast episode

A podcast episode can be helpful as well. These will depend, of course, on timing.

We do them weekly a couple different periods of the year and if your event is coming up, we may get you on the podcast.

Previously, we have interviewed the executive director of Arkansas Shakespeare Theatre, leadership at Reynolds Performance Hall, both Conway’s Farmer Markets and Mary Margarett Satterfield from Toad Suck Daze.

You can find those episodes and more here.

Wrapping it up

There is no reason to miss having your event on the Conway Scene Community Calendar. We have created a way for you to add your event.

We can also publish your news releases. We are here to help.

We are also creating digital marketing packages to help you get your message to more people and take advantage of all that Conway Scene offers.

Question? Send me an email at conwayscene@gmail.com or fill out our form on the Contact page.

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